One day, Hemi Weingarten's wife brought home some glow-in-the-dark yogurt for their three young children. He read the ingredient list to find out how the strawberries could be so red, and finding "Red #40," looked it up online. He was surprised to discover that it was a controversial chemical banned in parts of Europe. That incident made him realize there was a consumer market for nutritional information.
Source: http://www.technewsworld.com/rsstory/74353.html
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